Serena Williams Joins Forces With The Mom Project To Help Mothers Access Better Career Opportunities
Last week Williams announced that she is becoming a strategic adviser for Chicago-based startup, The Mom Project, which is a platform that aims to eliminate the bias that currently exists around hiring mothers by connecting mothers with quality career opportunities.
Placer.ai: Walmart Foot Traffic Suggests Positive Q4 Results
Foot traffic data from market research firm Placer.ai suggests that Walmart may be getting ready to reveal some good fourth quarter financial results. At Walmart supercenters, Placer.ai maintained, monthly foot traffic in November, December and January was significantly higher than that in the same months during the two years prior.
Genomenon Commended by Frost & Sullivan for Advancing Clinical Genomics Interpretation and Personalized Medicine with Its Mastermind Platform
Based on its recent analysis of the global clinical genomics interpretation market, Frost & Sullivan recognizes Genomenon, Inc. with the 2020 Global Company of the Year Award.
AKQA Applies A ‘Performance Lens’ To Brand Measurement
AKQA is testing a new brand measurement tool from Survata that uses predictive analytics to calculate the brand effect of digital advertising without relying on typical performance metrics, such as clicks and site visits.
McDonald’s Chief: ‘We Have To Win At Breakfast’
According to foot-traffic data Placer.ai, “McDonald’s is unique among top QSR brands for its ability to drive traffic steadily throughout the day. McDonald’s sees an exceptionally even visit trend from 10 a.m. through 9 p.m., apart from a midday spike for lunchtime traffic.”
Is the staggering cost of childcare driving women out of the workforce?
Eighty-one percent of women in a 2019 survey by The Mom Project and parenting app Winnie said childcare factored into their decision to work, with 53% claiming high childcare costs kept them from working.